A Letter Regarding The Availability Of Affordable Organic...

This memo is a response to the questions that was raised by the CEO of Whole Foods Mr. Robb concerning the availability of affordable organic foods from other competitors. Mr. Robb, when it comes to social marketing look no other than Whole Foods we’ve been initiating in giving our target audience what they want. For our products, we try to make it eco-friendly as possible. We try to eliminate harmful ingredients in our cleaning products. It can leverage their tactics by putting advertisements on YouTube, TV etc. surely it will cost some money but more people will look at it rather than displaying ads on newspapers. At Whole Foods, we strive to tell our audience that our products are â€Å"Responsibly grown.† Key features that we look for in our partners are: †¢ Soil Health †¢ Air, Energy and Climate †¢ Farmworker welfare †¢ Waste Reduction †¢ Water Conservation Protection Another way, that Whole Foods displays social marketing is by using cause-related marketing. Cause-related marketing is the cooperative efforts of a for- profit firm and a nonprofit organization for mutual benefit. Some of the efforts are: †¢ Whole Planet Foundation †¢ Whole Kids Foundation †¢ Whole Cities Foundation At Whole Foods, we have an interesting program entitled â€Å"Local Producer Loan Program.† As you know Mr. Robb, Whole Foods loves committing to fresh and local food and with this program we are helping local farmers in the process. Whole Foods are offering certain amounts of cash to local producersShow MoreRelatedOrganic Food4050 Words   |  17 PagesAn introduction to organic foods In spite of the increasing popularity of Organic food these days, most of the people do not have a clear idea regarding the definition of organic food. In simple words, Organic foods are those foods that are produced, processed and packaged without using chemicals. They have been accepted due to their perceived health benefits over conventional food. 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The Role of Sexuality in Our Lives Essay - 1168 Words

The Role of Sexuality in Our Lives The word â€Å"sexuality† has been looked upon as taboo and for centuries many of us grow up being taught how this part of our lives shouldnt be expressed openly. We all experience the feeling as humans, we share this characteristic. Some of us are taught not to express any feeling that has to do with our inner wants when it comes to this topic. It could make us more loving or even at times some incidents can ruin our lives. Even though we are under educated in this area, its natural and healthy because sexuality is part of emotional fulfillment and we all have different needs to feel loved. Some define sexuality as their general identity while others shy away anything that has to do with†¦show more content†¦Females tend the need to connect emotionally more than males. For instance 40% of the female referrals at a London sexual problems clinic were for low or absent sexual desire, compared with 6% male referrals. Our cultural backgrounds and genes may play a role in how we prepare ourselves mentally to awaken our senses of sexuality and passion. Page 3 Faith also plays an importance in sexual activities. A poll of 502 teens, conducted by the Christian News Service, determined that more than 80% of those surveyed disciplined their sexual activity and behavior on the basis of their faith values (Christian Courier,com). Its been said faith has made it easier for certain individual to be more respectful and loyal as well taught them how to protect their honor along with their relationship. For some faith allows them to be faithful to their partner and teach go od values to their children and for others faith may not play a significant role in determining being faithful. Along with all these great feelings of love come circumstances in life that may alter these and make our lives a bit more difficult to handle or cope with. When a disease or sickness becomes a regular part of our lives. 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In terms of sexuality both males and females are more similar than society deems them. It begins with parents; they have a great impact on how their daughters view sex and their own sexuality. Also female sexuality is considered taboo when they become mothers. There is a never ending battle of hypocrisy that women face when it comes toRead MoreVisual images Reinforce Traditional Gender and Sexuality Stereotypes948 Words   |  4 Pagestraditional gender and sexuality stereotypes through the manifestation of the masculine and feminine miens. An examination of print media advertisements highlights the social and cultural ideologies associated with traditional gender roles that are expected and imposed on by society. â€Å"Advertisements are deeply woven into the fabric of Western Culture, drawing on and reinforcing commonly held perceptions and beliefs† of gender and sexuality stereotypes. 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Hunter Worth Case Study free essay sample

The purpose of performing a case study is to apply the knowledge from previous lessons learned in the area of managing proper communication. After taking the personal assessment of communication apprehension exercise, I learned that I like to speak in group or groups of people. Some of my weaker areas involve public speaking and meetings. These two areas are important to work on since management speaks inside and outside the organization. It is important learn to communicate effectively since it concerns the organization as a whole for whom we work for. Communication is the process of sharing information between two or more people, with intentions to motivate and influence behavior. Communication is not just about sending information; it is about how one receives it and how it is interpreted. In Business Management it is the purpose of management to be able to communicate effectively to direct everyone’s attention towards the organizations goals, values, vision, and to ensure that they are influenced to act and achieve theses goals. (Daft, 2012). To communicate effectively it is important understand the role of the sender/receiver and the channels that are being utilized. In management, managers have many choices in which they communicate and is important to utilize them all in the most effective manner. Effective communication may seem simple, but there are barriers such as language in high-low context cultures that managers need to pay special attention to. According to the Daft textbook, when communicating in cross-cultural environments one should keep their messages simple, select words with care, pay careful attention to nonverbal messages, speak slowly, and avoid shouting, since this may seem intimidating to the listener. The way we communicate today is derived from downward communication, so it is important that we learn how to interpret the messes being sent and develop good written and verbal skills. Summary of the Case Hunter-Worth, a New York-based multinational toy manufacturer developed a new interactive plush toy that was cuddly and high-tech that they planned to unveil at a toy expo in New York. Being confident the toy would generate good revenues since it was based off a major holiday motion picture that was expected to have great reviews, seemed to create a high level of interest from buyers at the expo. (Daft, 2012) Chuck Moore, national sales manager for Hunter-Worth, seemed excited, but had a sense of fear looming from the pre-order volume and could not shake off the sense of impending doom. (Daft, 2012) The problem Chuck was facing was from the Mexican subsidiary that manufactured the toy for Hunter-Worth could not seem to make the deadlines. The shipments were late, and the quantities ordered fell short and the demand for the toy during the Christmas season was creating more turmoil for Chuck since he was unable to get his hands on them. Chuck decided that he needed to send an e-mail to Vincent Ruiz, the plant manager about the situation to find out why the shipments were late, the status of their latest order, and a copy of their production schedule. Although, the response was received within the hour Chuck was irritated with the response that was delivered by Vincent’s secretary, stating that the, â€Å"Mexican plant would be shipping the order† that was already a week late and also said it would be there within ten days. This was not the response Chuck expected and was angered, and decided to compose an e-mail to Michael Sato, executive vice president for sales and marketing that expressed his concern over the availability of the toy that was on the verge of being a best selling toy during the season. Chuck then forwarded the message to his supervisor and Sato. As to his surprise he received a phone call from Vincent whom was angered by the message Chuck forwarded, asking why he had went over his head and said such things to his boss. It seemed that Michael forwarded the message to Hunter-Worth’s vice president of operations, which was then forwarded to the Mexican subsidiary’s president. (Daft, 2012) Even though Chuck was not apologetic, this all could have been avoided if Vincent would have responded to his e-mail instead of his secretary whom Vincent stated answers all his e-mail and figured if the was any urgency he would have called instead. Vincent assumed Chuck was not interested in hearing the problems that they were having with suppliers and that they did not take deadlines seriously north of the border he hung up without a response. Recommendations Even though Chuck seems disheartened and confused about things getting worse, he could have avoided this all in the first place by developing an effective form of communication channel. It is Chuck’s responsibility to gather all the information from within the organization and distribute that information to the ones that need it. The first thing Chuck should have done was set up a meeting either in person or a virtual meeting with the Mexican subsidiary and their management team to ensure that production demand and deadlines could be met. One good way of establishing a communication channel is by developing a virtual team, according to Derosa/Lepsinger, â€Å"the use of virtual teams better enables organizations the ability to leverage their employees’ without having to bring them together face-to-face. † (Derosa, 1970) (Lepsinger, 1970) By developing a team it would have enabled communication channels to be open between Chuck, Vincent, and Moore and any problems like the supply problems could have been discussed. Another suggestion would have saved Chuck all the confusion from the form of communication of e-mail being used was just call Vincent directly. E-mail may be a good form of communicating but there could be typos which may send the wrong message and confuse what is being said. Also if it is be delivered to one individual one must make sure that it is done on a personal network so it does not have the grapevine effect and everyone gets the message being conveyed. When Chuck composed his e-mail to Vincent he assumed it was going to be answered by Vincent and not his secretary who should have contacted Vincent directly about the message that was sent to him. Chuck assumed that Vincent was not replying in a manner that was expected from a manger and was angered and composed an e-mail that should have been done in a manner that was respectful and conveyed the direct concern of the situation. Instead the message went the wrong way and created confusion from miscommunication or was interpreted wrong due to cultural communication differences. Chuck should have reread his e-mail and ensured that his concerns were able to interpret the message by Mexican subsidiary by using a text translator and that it only addressed his concerns of why production demands were not being met. Conclusion By performing this case study it given me a better insight on communicating in multi-culture environment. After reading the article by De Forest, Thinking of a Plant in Mexico, it made me realize the communication barriers that create confusion among workers in Mexico. Their managers are not hands on so they communicate through other channels, their work environments are more of family environment not based on comfort where everyone works together as a whole. Communication channels there differ from here in America in Mexico they do not have the technologies we utilize to communicate effectively. I did not realize that there are so many things that we as managers need to address whether working in a multi-culture environment or in a global context. The ability to communicate, listen, and write effectively is an important concept of learning as we develop our selves into good leaders within any organization. We must be able to motivate employees through proper communication channels, and be able to communicate honestly and develop and use formal communication channels. According to the Daft textbook, we should utilize teams, task forces, project managers, and facilitate a plan for crisis communication, this way we can avoid problems that surfaced in the Hunter-Worth case study. (Daft,2012) References

Local, State, and Federal Partnerships Terrorism

Response to terrorism The response to terrorism in my city is based on the specific chain-of-command structure which is critical for effective policies. First of all, one should speak about the Incident Commander whose duty is to develop strategies for responding to possible threats. Additionally, one can speak about the Command Staff that includes Safety Officer and Public information officer.Advertising We will write a custom case study sample on Local, State, and Federal Partnerships: Terrorism specifically for you for only $16.05 $11/page Learn More The third layer of this structure is represented by the General Staff which is composed of people who are responsible for specific activities such as logistics and healthcare. Additionally, one can speak about Area Command and Local Emergency Operations Center (Homeland Security, 2008a, p. 50). At this stage, one of the tasks is to determine whether a particular incident can be viewed as a terrorist attac k. Provided that terrorists’ participation has been confirmed, the task of the Incident Commander, Command Staff, and General Staff is to make sure that they cannot pose a threat to the lives of people. For example, they should pay attention the protection of hospitals, railway stations, schools, and other places. So, their task is to make the city less vulnerable. Moreover, under such circumstances, they can ask for the assistance of state and federal law enforcement agencies and other governmental organizations. These are the main details that can be identified. NFR and NIMS National Response Framework (NRF) and National Incident Management System (NIMS) are the documents that specify the response strategies to the threat of terrorism. This type of risk is mentioned in various sections of these guidelines. For example, these documents identify specific organizations that are responsible for responding to such incidents. In NRF, there is a section describing the work of agen cies that should respond to various emergencies, including terrorism (Homeland Security, 2008a). Among them, one can distinguish Joint Terrorism Task Force that can function at local and regional levels (Homeland Security, 2008a). In turn, NIMS contains several sections describing the specific challenges associated with different types of terrorism. In particular, one can mention chemical and biological attacks. These are some of the aspects that should not be overlooked. On the whole, these documents can be viewed as the guidelines that local and state authorities should take. They lay the basis for the development of response strategies. Moreover, these documents are helpful for promoting cooperation between different agencies. On the whole, these documents are critical for the effective work of governmental and non-governmental organizations at the time of emergency.Advertising Looking for case study on political sciences? Let's see if we can help you! Get your first paper w ith 15% OFF Learn More Various types of terrorism In NIMS, terrorism is described as the action which poses a threat to human life as well as infrastructure of the country. In many cases, its effects can be catastrophic. Moreover, one of its goals is to intimidate the population of the country or influence governmental policies (Homeland Security, 2008b, p. 148). Certainly, there are other crimes which can be equally dangerous, but they cannot be viewed as terrorist attacks. It is also mentioned that the acts of radiological, chemical, biological, and nuclear terrorism are particularly challenging because they are not site-specific (Homeland Security, 2008b, p. 46). In other words, they can affect many regions at the same time. Under such circumstances, it is rather difficult to identify each of the possible threats. Therefore, such incidents usually prompt governmental organizations to coordinate their actions. In turn, according to NFR guidelines, such emergencies can be resolved with the help of state and federal agencies (Homeland Security, 2008a). Apart from that, this document identifies various scenarios that local and state authorities should be ready for. For instance, one can mention that biological attacks involving anthrax. Overall, these documents illustrate the complexity of the threats that governmental organizations should address. These are the main issues that can be distinguished. Biological terrorism response plan Texas Department of Public Safety (2004) has the document which specifies the actions that should be taken by governmental organizations in case of a terrorist attack that involves biological weapons which can produce disastrous effects. This plan is aimed at identifying the duties and responsibilities of various governmental officials. Moreover, it specifies the actions that should be taken at local, regional and state levels in this case. Secondly, this plan contains the guidelines which should be used for the assessmen t of risks. Additionally, much attention is paid to the work of healthcare organizations (Texas Department of Public Safety, 2004, p. 20). Apart from that, this plan presents a list of primary and support agencies that will be involved in the response to a hypothetical attack (Texas Department of Public Safety, 2004). For example, one can speak about Texas Commission of Environmental Quality. Furthermore, the authors of this document lay stress on the need for training because it is critical for the effective work of law enforcement agencies and healthcare organizations. This document can be used as the step-by-step instructions that various officials should follow. These are the main details that should not be disregarded.Advertising We will write a custom case study sample on Local, State, and Federal Partnerships: Terrorism specifically for you for only $16.05 $11/page Learn More Reference List Homeland Security. (2008a). National Response Framework. Retrieved from https://www.fema.gov/pdf/emergency/nrf/nrf-core.pdf Homeland Security. (2008b). National Incident Management System. Retrieved from https://www.fema.gov/pdf/emergency/nims/NIMS_core.pdf Texas Department of Public Safety. (2004). Biological Terrorism Response Plan. Retrieved from http://www.dps.texas.gov/index.htm This case study on Local, State, and Federal Partnerships: Terrorism was written and submitted by user Leyla Ward to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Project Management The WritePass Journal

Project Management Introduction Project Management , pp. 1016). At such crucial time, the importance of adding uniqueness, complexity and constraints adds to the success of the IT project. It is also of key concern to address the issues of limited resources and manage cost control. In Health IT system, the project team requires the contact and access with consultants of IT solutions. The team also requires interacting with the key management in order to take approvals from them in implementing the important decisions of the project. The team also works with specialized resources to assess the feasibility of the project (Wager et.al 2009, pp. 412). For all these mentioned reasons, it is necessary that facility manager is well aware of the project phases. This ensures the best quality of services and lowest possible costs that the company needs to pay. Phases The project management of any sort is defined as a set of different activities. All these phases are combined to form a Project Life Cycle. The IT implementation project in health care is also a similar phases set that comprises of different phases. These phases form the operations of the project that become continuous business activities with time. As a facility manager, my role can be defined from the management perspective. The facility manager should ensure that the project team is receiving all the required resources. The phases of the project management can be defined as acronym C-D-E-F (Coplan Masuda 2011, pp. 154). There are four main phases that are known as Conceptual Phase, Design Phase, Execution Phase and Finishing Phase. In the first phase of project management, there is idea generation step. The project starts from this phase and it includes a feasible study. The purpose of the project is also defined in this phase. The project of IT implementation in Health Company primarily evaluated and assesses the need that generated this idea. It also related the problems due to the absence of IT to the strategic objectives of the company. The second phase is the Development Phase. It is the duty of the project team to plan, design and critically assess the concept of the IT project. Key members are identified and appointed in this phase. The activities that are to be conducted in this phase are setting project scope, identifying the resources and financial budget and planning a timeline. In Execution Phase, the company will be carrying out activities like the actual implementation of the project. This phase is also marked by control and monitoring activities. For this purpose, company will be involved in detailed documentation process. It will also organize and control activities in such way that they appreciate the objectives of the project (Didraga 2012, pp. 1019). The last phase is the Finishing Phase. For the purpose of ensuring the workability of the project, it is tested and commissioned. After that, the project will be closed out and shifted to the main stakeholders. The activities that form this phase of the Health IT project are finalizing all the contracts, transferring the responsibility to the project bearer and the stakeholders. The stakeholders also include the end users of the project for whom project was initiated. It is of note to review all details, feedback and evaluation reports at the end of this phase (Obradovic et.al 2012, pp. 2106). Characteristics The main characteristics of project management life cycle that can be related with the project in the discussion are: Assessing the concentration factors that form the cost and staff. The concentration of this project is low in the start and increases as the project approaching end phase. Project management lifecycle will help the company in adding value the outcomes of the project. The chances of success of the project increase as the phases increase. At the start of this project, risk is highest due to non-availability of many resources and activities (Mattern Scott 2011, pp. 620). The costs can be maintained as the project moves forward. This is because more errors are identifiable with the passage of time. Key decisions can be re-evaluated that lead to potential savings from changes. The potential to achieve lesser costs are highest in the first phase and gradually decrease with time. The characteristics of project can also be affected by the stakeholders involved in the project. The risks and uncertainties involved with the project are highest in the initial phases. These threats then reduce with time. Information generated during the first two phases is of  the vital importance. Similar information is used at later stages of project management life cycle (Coplan Masuda 2011, pp. 174). Benefits The benefits of this project are multi-fold. The successful completion of this project will increase the production rate (Kerzner and Kerzner 2004, p. 434). This project will help in clearly redefining the roles and requirements of the health care providers. Successful implementation will increase the rate of communication facilities between the stakeholders (Kerzner and Kerzner 2004, p. 434). This project’s completion will improve the coordination and efficiency of processes involved in maintaining the health records (Kerzner and Kerzner 2004, p. 434). A clear source of communication will be established between company itself, and the project team (Rosenhead 2012). By standardizing the methodologies of health information, better training can be designed that will lead to clear expectations (Rosenhead 2012). Key stakeholders Their Needs Key stakeholders are personnel within the board or committee who are going to be the most influential to the project (Shirley 2011, p. 41). It is essential that every key stakeholders understand, agree and remain apprised of the project. Reporting guidelines are essential during a project in order to meet the stakeholders needs (Shirley 2011, p. 102). This fact requires a functioning communication plan throughout the entire project. By focusing on the needs of thekey stakeholders, value is added to the project (Bigelow 2004, pp. 24). Successful implementation of Health IT services requires the stakeholder’s assessment during the project in order to ensure adequate implementation. The primary care takers like physicians, medical assistance staff and support staff should actively participate in the project management life cycle to assist in the design of the projects ability to meet the intended needs (Bigelow 2004, pp. 24).   The inclusion of the staff is essential for long t erm alleviation of potential obstacles (Shirley 2011, p. 102). Key stakeholders of this project are: Senior management of the company. The management needs the system in order to mark their competitive advantage over the rivals. This goal is achieved by implementing a significant clinical system. The management is also concerned with the cost and resources issues in making project a reality, reflecting the concerns of the top tier of many businesses (Shirley 2011, p. 195). Providers of Health Care. The needs of providers for this system are to manage the workflow and all information of the clinical records. This segment of stakeholders is the principal end user of the system. Thus, the needs of this segment should be well implemented in the project from the start (Navalta 2012, pp. 2). The Nursing staff. This segment will also need the system, designated among the primary beneficiaries. They need the system to achieve time savings in clinical applications. They can access the information quickly and can use the information to form the solid basis of their findings. The addition of instruments that allow the access to comprehensive medical record will help the nursing staff in managing the workflow (Shirley 2011, p. 91). Clinic managers. This segment will need the IT system to manage day to day clinical operations. This component to lead to a more efficient management approach (Shirley 2011, p. 91), which in turn can lead to quality improvement initiatives. Billing and administrative staff need such system in order to implement practice management system. Through this system, the staff can have more grasp on the medical billing activities (Obradovic et.al 2012, pp. 2110). Project Plan Objectives Objectives serve to identify both the technical and business goals associated with the project (Kerzner and Kerzner 2004, p. 224). The primary objective of this project aims to implement a complex cross functional initiative in the health system. A Secondary objective will be the establishment of an enhanced training method that enables better performance of related on the job duty. Milestones Milestones serve as review and synchronization points, allowing the team to successfully track the implementation pattern of the project (Kerzner and Kerzner 2004, p. 128): Definition of purpose and application of a feasibility study. Identification of financial and personnel resources. This is the development stage Execution, Testing and Commissioning. Final closeout and shift to the stakeholders. Individual contributions Individual contributions make up the various elements that come together to comprise an entire project (Kerzner and Kerzner 2004, p. 234): Management supplies ideas and inception points. The project team plans, designs and critically assesses the project. Main stream company facilities are utilized to produce documentation in support of the project. The project bearer finalizes installation and oversees the project. Stakeholders supply the needed financial resources for the project. Implementation of Methods of Monitoring Project Progress Monitoring and the control of the project during the various stages coupled with taking the correct action in the case of deviations is a necessary component of oversight in any project (Schwalbe 2000, p. 111).   This area involves the integration of the nine arenas of necessary project management knowledge areas: Project integration management allows for the monitoring of the project through the performance of integrated change. This area will allow for the appearance of updates and changes. Project scope implies the need for oversight to continually verify the scope of the project. This is accomplished with accepted deliverables, the application of change request and continual updates to the project documentation. Control scope will continually measure work performance in order to update the organizational process. Project Time management will control the schedule and plan updates and change requests. Cost management will utilize the work performance measurements to create effective budgets that incorporate the changes and updates of the project. Quality Management will validate deliverables, assets and updates. Communication Management will report performance and produce reports on assets and updates. Risk management will continually reassess the risk register updates in order to minimize the appearance of hazards. Procurement managers will ensure that documentation and assets are correct according to the project updates. Every element of this monitoring system is essential to assisting a developing project remains on track (Schwalbe 2000, p. 112). The need of communication among all project members is of key importance (Wager et.al 2009, pp. 334). The project management team should make certain that the correct equipment in place to complete the project. It is of primary importance that the entire team clarifies and understands the details of the project (Bigelow 2004, pp. 25). The steps in implementing the project successfully can be outlined as: Describing the goals and objectives of the project Formulating the desired and possible timeline Setting a forecasted budget Detailed workout on the project team member’s identification and task assignment Methods that will lead to project completion Risks and uncertainties that can be came across in any phase (Bigelow 2004, pp. 25). It is important for the project leaders to manage the projects progress and efficiency (Schwalbe 2000, p. 112). The hands on oversight will provide the personnel with the continual updates necessary to adequately conduct the various elements of the project. Additionally, the close contact with project allows a very useful talent in identifying the additional required resources (Schwalbe 2000, p. 112). A secondary benefit of this approach is that it also enables the project team to find out if resources can be shifted or re-allocated to gain efficiency. Thus, performance management and quality control are primary components of any effective plan. Control and monitoring can also be achieved by documenting project information (Navalta 2012, p. 3). This method maintains the record of goals and agenda of the project according to need of stakeholders. There are many techniques and tools that can help in monitoring and controlling on-going project processes (Navalta 2012, p. 3). Pulse meetings are an effective way of ensuring compliance and monitoring. These meetings allow the project management team to analyse the performance information (Navalta 2012, pp. 3). Additionally, variance reports are the effective method for quality control system, adding another layer of data for the assessment of management. This method presents the difference in values between the actual and desired outcome. Project dashboards also enable the project team to capture the snapshot of the project status information (Bigelow 2004, pp. 24). The dashboard method can also be used to track the changes that can be made by modifying key decisions Problems Several problems can arise during the course of any project (Schwalbe 2000, p.326). An appreciation of the potential for these obstacles will create a system with the capacity to adapt as these bumps in development occur. If not properly addressed development issues have the potential to skew an entire project (Schwalbe 2000, p. 326). The two most common problems in Health IT project management are the inability of the team to start the project on time and slow communication with the stakeholders (Stoudt 2013, p. 68). The inability of the team to start or of their slow production during the project has many potential remedies.   Additional oversight will provide incentive for the staff to implement regular deadlines (Stoudt 2013, p. 68). The creation of incentives based on results often provides a financial means to increase production. Additionally, the potential to long term professional benefits adds a positive component that aids in team performance (Schwalbe 2000, p. 326). The lack of communication with the key stakeholders can lead to the termination of the entire project (Stoudt 2013, p. 68). Since a continuous channel of communication is essential to maintain trust and financial security, this issue must be addressed aggressively. An implementation of a stakeholder’s communications plan from the outset will alleviate many issues (Schwalbe 2000, p. 326). The creation and production of reports that can be given to the key stakeholders is another method of keeping this vital bloc informed at every level. Conclusion The modern era of business precludes the options of a shoddy or poorly designed project. This proposed endeavour has the potential to provide an efficient and comprehensive solution to many pressing issues by implementing IT systems in Health Care services (Schwalbe 2000, p. 326). This study has presented evidence that illustrates the need to communicate and manage every step during a project which is a   process that is based on communication, teamwork and reliable action (Schwalbe 2000, p. 326). This strategy includes a clear definition, and continuously open channel of communication to the key stakeholders involved, in order to ensure quality. In the end, it is the combination of the leadership, personnel and planning coupled with effective implementation that will determine the success or failure of project. References Bigelow, D. 2004., Proving the Value,  PM Network, vol. 18 (2), pp. 24-26. Coplan, S Masuda D. 2011. Project Management for Healthcare Information Technology, McGraw Hill Professional, pp. 112-200. Didraga, O., Bibu, N., Brandas, C. 2012. Risk Management Approaches And Practices In It Projects,  Annals Of The University Of Oradea, Economic Science Series, vol. 21 (1), pp. 1014-1020. Kerzner, H. and Kerzner, H. 2004.  Advanced project management. Hoboken, N.J.: Wiley. Mattern, W, Scott, S 2001. A Fully Integrated Clinical Information System to Support Management of End-Stage Renal Disease: Design and Implementation,  Disease Management Health Outcomes, vol. 9 (11), pp. 619-629. Navalta, G. 2012. Project Management in Healthcare,  PM World Today, vol. 14 (3), pp. 1-4. Obradovic, V, Jovanovic, P, Djordjevic, N, Beric, I, Jovanovic, F 2012. Using Project Management as a Way to Excellence in Healthcare,  Healthmed, vol. 6 (6), pp. 2105-2112. Rosenhead, R. 2012. Project Management, Tools, Process, Plans And Project Planning Tips, Data Retrieved from businessballs.com/project.htm on May 23, 2013. Schwalbe, K. 2000.  Information technology project management. Cambridge, Ma.: Course Technology. Shirley, D. 2011.  Project management for healthcare. Boca Raton: CRC Press. Stoudt, L. 2013. 12 strategies for managing capital projects,  Healthcare Financial Management, vol. 67 (5), p. 68. Wager, K., Lee, F. Glase, J. 2009. Health Care Information Systems:  A Practical Approach for Health Care Management, John Wiley Sons, pp. 324-500.

Quotes About Friends and Friendship

Quotes About Friends and Friendship Friendship is a rare and precious commodity. If you have a friend who truly understands you and accepts you despite your shortcomings, then you are the luckiest person in the world. Quotes About Friendship Here are some quotes about friendship and friends: Walter Winchell: newspaper/radio columnist/commentator ï » ¿A real friend is one who walks in when the rest of the world walks out. Anonymous To have a good friend is one of the highest delights in life; to be a good friend is one of the noblest and most difficult undertakings. Christi Mary Warner: singer/songwriter, poet A true friend is one who knows all about you and likes you anyway. Aristotle: Greek philosopher What is a friend? A single soul dwelling in two bodies. Anonymous A friend hears the song in my heart and sings it to me when my memory fails. Bishop Fulton J. Sheen: Catholic bishop, TV commentator Every man rejoices twice when he has a partner in his joy. He who shares tears with us wipes them away. He divides them in two, and he who laughs with us makes the joy double. Jacques Delille: French poet Fate chooses our relatives, we choose our friends. Samuel Butler: English novelist, essayist Friendship is like money, easier made than kept. Anonymous Every time I hold you I begin to understand, that everything about you tells me youre my best friend. Proverb Advice from your friends is like the weather; some of it is good; some of it is bad. Orson Welles: American actor, writer, director Were born alone, we live alone, we die alone. Only through our love and friendship can we create the illusion for the moment that were not alone. Charles R. Swindoll: Christian pastor and authorI cannot even imagine where I would be today were it not for that handful of friends who have given me a heart full of joy. Lets face it, friends make life a lot more fun. Yolanda Hadid: Dutch-American television personalityI have learned that friendship isnt about who youve known the longest, its about who came and never left your side. Simon Sinek; British-American author, consultant The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. Khalil Gibran:Â  Lebanese-American writer, poet In the sweetness of friendship let there be laughter, and sharing of pleasures. For in the dew of little things the heart finds its morning and is refreshed. Ray Bradbury: American authorIf we listened to our intellect, wed never have a love affair. Wed never have a friendship. Wed never go into business, because wed be cynical. Well, thats nonsense. Youve got to jump off cliffs all the time and build your wings on the way down.

One size fits all datatypes Essay Example | Topics and Well Written Essays - 250 words

One size fits all datatypes - Essay Example The integer types has a number o language applications include signed char, char, short, unsigned short, unsigned long and unsigned char which have different storage size and value ranges (MACDONALD, 02, 2007). The void types exists in three main forms which include function returns as void, functions arguments as void that do not accept any parameter inserted to it and pointers to void that shows the address of a given object but does not include its type. The floating-point types has a applications such as the float, double and long double with different storage capabilities, value ranges as well as precision (CONNER, 12, 2010). The words true or false can be used in the description of Boolean types despite the fact that the two values or terms are hardly used as a single binary digit in order to achieve efficiency. The composite types use programming languages such as union which refers to the total number of permitted primitive data types (BALENA, 23, 2004). An array is a composite type that is able to store large number of elements in the format. An object offers description on the number of data fields that can be accessed through a program code. A set describes an abstract data structure that has the ability to store a number of certain values while a tagged union has additional fields that are used for enhancing the safety of a data type ( STEPHENS, 67, 2004). STEPHENS, J., RUSSELL, C., & HILLYER, M. (2004). Beginning MySQL database design and optimization from novice to professional. Berkeley, Calif, Apress.

Nuisance Essay Example | Topics and Well Written Essays - 1000 words

Nuisance - Essay Example However in Hunter v. Canary Wharf the House of Lords stated that the distinction implied the creation of two separate torts. The interference with use or enjoyment of land of claimant takes place through various ways, which includes adverse affect on negihour's sleep through vibrations and noises (Halsey v Esso Petroleum) and encroachment of roots (Solloway v. Hampshire CC) . The reasonableness of act is considered when determining on possibility of nuisance, so an action for nuisance may fail if found of reasonable use to the community and is of a temporary nature(Harrison v. Southwark). Reasonableness is dependent on variety of factors which include the duration of interference, sensitivity of the plaintiff, character of neighbor hood, and the defendant's fault. Further the character of the neighbourhood may be a vital factor in case of interference with enjoyment or use. (Sturger v. Bridgman) However it is not important when physical damage to property is sustained. (St. Helens) Finally the fault on the part of claimant can be found to be strict in certain situation while fault based in others. If it is found that the claimant continued the nuisance for example by annoying his neighbor through noises which are intolerable, then an injunction would be granted.(Christie v Davey)The traditional view has been to create a distinction between the creator of the nuisance (with strict liability) and one who carried on or adopted the nuisance (which is decided on the ground that whether the defendant knew or ought to have known of the nuisance) . By the case law it has been seen that the courts have ignored sensitivity issues when there is a strong possibility of malice.(Hollywood Fox v. Emmett). The traditional position had been that only those having a legal interest could bring an action. However trespassers have been included. (Pemberton v. Sothwark) The decision of the House of Lords in Hunter v. Canary Wharf is of significance because it scrupulously analyzed on the previous cases, upholding the traditional view. Lord Cooke argued that the right to sue could either be confined to those having an interest in the land or to those who live there; it entirely depended on the policy of law. Further Lord Goff stated that the current state of law could bring in certainty and efficacy. The decision of hunter can be considered to be an important aspect of looking at the interpretation given by the judges to develop the law. However it can be said that the dissenting opinion of Lord Cooke can be overridden by the fact that on follow up to ECHR it was found that all the applicants under hunter should be protected under Article 8 ECHR. Further it can be said that harassment an issue in Hunter can now be claimed under other heads rather than nuisance. (Khorasandjian v. Bush)In McKenna v British Aluminuim it was accepted that due to the Art8 claims based on property would be inappropriate. The development of the case law is therefore entirely dependent on the interpretation of judges of the Human Rights Act 1998. The area of public nuisance has been said to be an unsatisfactory area covering loops of

Confucianism, Legalism, Daosim Essay Example for Free

Confucianism, Legalism, Daosim Essay China was built by three ancient philosophies. Each has its own meanings; each had its own ways of seeing the nature of human beings, society and the universe. These three philosophies were Legalism, Confucianism and Daoism. Although they each have many differences their purpose is the same, to make society better, to end conflict. Confucius started Confucianism. He felt that if rulers were honest and children respected their parents everything would fall into place. Human nature was considered neutral and it was what you did that determined whether it was good or bad, each person had a role that they must follow. Freethinking was encouraged. Legalisms approach was much more forceful, books were burnt and freethinking was discouraged. People were not inspired by their leaders but scared of them, human nature was considered bad; therefore rules and harsh punishments took place. Unlike the rest of the philosophy’s Daoism’s approach is much less focused on politics. The idea that humans needed to be in harmony with nature took place; it’s all about the balance of good and bad, yin and yang. Each Philosophy has its own view of what human nature should be. Daoism believes that human nature is good, Legalism believes that human nature is bad and people need to be controlled by laws and punishments in order to prevent them form doing wrong. Confucianism believes that human nature is neutral, and its is what you do in life that determines whether it is good or bad.

islam :: essays research papers

The Founder   Ã‚  Ã‚  Ã‚  Ã‚  Muhammad was born in Mecca, Arabia, in AD 570. His father died before he was born and his mother died when he was only a child. He was first raised by his grandfather and later by his uncle Abu Talib. He lived with a desert tribe for a while and learned how to shepherd the flocks. At age 25, he began to serve a wealthy widow aged 40 by the name Khadija. They got married and had two sons and four daughters. The two sons died early. One of his daughters married his uncle Abu Talib’s son Ali.   Ã‚  Ã‚  Ã‚  Ã‚  Arabia at that time was under bloody civil wars, political corruptions, and oppression of the poor. Muhammad felt the cal of Allah to preach against the present system. He began preaching in AD 610 but faced resistance from his own people. They threatened to kill him. In AD 622, he moved north to Medina. He soon gained some followers. Those accepted Muhammad as the messenger of God were called Muslims which means â€Å"one who submits† to God. In AD 630 Muhammad and his followers came back to Mecca and took control of it.   Ã‚  Ã‚  Ã‚  Ã‚  Today, the cities of Mecca and Medina are significant in the Islam religion. The year 622 which Muhammad moved from Mecca to Medina is also significant.   Ã‚  Ã‚  Ã‚  Ã‚  Muhammad died in AD 632. His elected successor, Abu Bakr, declared the jihad or holy war from Medina and Mecca to win the world from Spain to India. When they reached Europe, they were defeated by Charles Martel’s troops at the Battle of Pointiers or known as the Battle of Tours in 732. Faced with opposition in Europe, they turned eastward to Central Asia, India, and Indonesia. Today, Islam is the major religion in the Middle East, North Africa, Bangladesh, Pakistan, India, and Indonesia.   Ã‚  Ã‚  Ã‚  Ã‚  Although Muslims respect and honor Muhammad, they do not worship him. He is considered to be one of the prophets or messengers of God along with Moses, Abraham, and Jesus. The Teachings   Ã‚  Ã‚  Ã‚  Ã‚  The Islamic book is called the Koran which means the â€Å"recitation.† Parts of the Koran resembles the Bible especially, the Apocrypha and the Talmud. The book has many stories of the Old Testament prophets and Jesus whom was called the â€Å"Word of God.†   Ã‚  Ã‚  Ã‚  Ã‚  Many tenets in Islam are identical to those of Christianity. The Koran teaches the absolute unity of the power of God. It teaches that God is merciful and just.

Bba International Hospitality Management

Marketing Export Plan International Business Orientation Exporting FEBO to ChinaPart 1 Table of content Introduction4 1. Strategic Profile5 1. 1 History5 1. 2 Strategies5 1. 3 What to do in China6 1. 4 Suppliers6 2. FEBO internal analysis7 2. 1 Product position7 2. 2 Marketing capability8 2. 3 Research and development capabilities8 2. 4 Organisational structure8 2. 5 Human resources9 2. 6 Facilities and equipment9 2. 7 Past strategies9 3. Target market (external research)10 3. 1 Selection10 3. 2 Operating risks10 3. 3 Market potential11 3. 4 Costs11 3. 5 Potential local and foreign competition11 . 6 In-depth analysis12 3. 7 Population characteristics and purchasing power12 3. 8 Basic infrastructure including transportation and communication facilities13 3. 9 Cultural factors13 3. 10 Resource13 3. 11 Government restrictions and regulations on trade14 4. Target group15 4. 1 Market Access Requirements (MAR)15 5. SWOT analysis19 6. Critical success factors21 6. 1 The industry21 6. 2 Comp etitive strategy and industry position21 6. 3 Environmental factors22 6. 4 Temporal factors22 6. 5 Managerial position22 Conclusion25 List of reference:26 IntroductionThis report is an export marketing plan, about exporting FEBO to China. The report is divided into two parts. This is the first part which is more about the company at the moment the internal and external analysis. It concludes a strategic profile about the history, the strategies, and what to expect in China. Than as all ready mentioned the internal analysis, what are their capabilities, product position, organizational structure, human resource and their facilities and equipment at the moment. The target market is the external analysis which concludes their market position, risks, cost, purchase power and PESTEL analysis.Then there will be explained about about the target market, what is it now and which segment do they want to reach in China. The report consist about a SWOT analysis from FEBO now and the possible op portunities and threats for the China market. In the critical success factors the industry will be discussed and the competitive strategy and industry position. The second part is more about the implementation about exporting FEBO to china. The different market entries, sales and marketing plan and the technical aspect. But there over later more. 1. Strategic Profile 1. 1 History FEBO was found in 1941 by J.J de Borst, he started with â€Å"Maison Febo† as a bakery in Amsterdam. The founder learned that quality is the key factor of success. So he was always busy with improving the quality of his products. After a while Mr. de Borst decided to expand his assortment with homemade salads and kroketten which were sold as a take away or to eat them straight away. Since, there was a high demand, he decided to close the bakery and continue with a kitchen. FEBO made all the products in its fabric. In addition, shops opened where the products could be sold, through the famous â€Å"w all†. Mr. J. J. e Borst did not want to outsource the production because then he did not have control over the quality anymore. Because of this successful concept in 1978 the first franchise settlement was opened in Amsterdam. A few years later other FEBO’s opened their doors in; Purmerend, Hoorn and Hoofddorp. Those neighbor cities of Amsterdam were chosen, to keep the existing target group also called an overflow area. In 1990 the son of the founder took over the company and built a big kitchen in Amsterdam were they produced all the products, they own this kitchen as well to keep their production in their own hands.Later, other franchised FEBO’s opened their doors in the rest of Holland. Now a day there are 61 branches and 55 of them are franchised. All of those shops need to be modern and to have the same charisma. Hygiene is very important and the counter is the hearth of the shop. Everything is about the product, high quality and quick stock turnover. All t he FEBO’s need to be located on A1 locations, and what is more, they need to have a certain surface, minimum of 80m2. (Febo) 1. 2 Strategies Strategy formulation can be analysed through the model of the Strategic lenses.This model suggests that there are 4 ways of formulating and implementing a strategy. Namely those are strategy as design, as experience, as ideas and as discourse. Companies that formulate strategy as discourse are using models and analytical tools to carefully analyze the situation. FEBO is not implementing this way of strategy formulation. It is more using the strategy as experience way, as the strategies and way of doing business are based on past experience. This can be seen yet from the begging, when FEBO expanded from bakery to franchise fast food because of the experience that this is what the customers want.Moreover, strategy as ideas is to be innovative and use the full potential of employees’ ideas. This is also what FEBO implemented, when th ey found the food walls. The last lens is strategy as discourse and this is to use language to formulate a strategy. This angle of looking at a strategy can be also found in FEBO and more particularly in its logo- The most delicious. This logo passes the strategy of good taste to both its employees and customers. (Johnson et. all, 2008). At the moment FEBO is number one mark leader of the fast food sector in the Netherlands.This also has to do with their strategy; â€Å"Quality stays†. FEBO is continuously busy with improving their receipts and products. Also freshness is one of the strategies, all the products are made the same day as they are sold. The products are made of the best quality of meat, herbs, butter and flower. After they are made they are transport by FEBO`s own trucks to keep the quality high. What FEBO is also very famous for is the concept of getting food out of the â€Å"wall†. This is a typical Dutch, and only at FEBO’s.People have to put so me coins in the machines and they can choose their snack without ordering it. This is considered as Smart strategy, because it created a better brand awareness and now everybody recognizes the food out of the wall as part of FEBO. 1. 3 What to do in China This report is analyzing and considering the possibility of export of FEBO to China. FEBO is a typical Dutch fast food chain, where people can 24/7 get food out of the wall. When exporting this to China it is important that the Dutch style identity and the same products, quality and the â€Å"food wall† are preserved. 1. Suppliers It is important that the products are kept as much as possible the same as they are in Holland. One of the basic strategies of FEBO’s is freshness, which means that is it not possible to export the products from Holland all the way to China. They need to be made in China, some essential ingredients as herbs can be exported, but products as meat and potatoes have to come from China. Those ing redients have to be prepared according to the typical Dutch receipts. This method also saves money, because the company does not have to fly over all the raw ingredients to make the snacks. . FEBO internal analysis An internal analysis of an organisation is performed to evaluate its current position and recourses and determine the strengths and the weaknesses. In this part of the report internal analysis of FEBO will be done on the basis on evaluating its product position, marketing capability, research and development, organisational structure, human resources, facilities and equipment, past strategies. 2. 1 Product position The current products of FEBO are all fast food, which can be taken from a wall.However, what distinguishes FEBO is that its products are fresh and never a compromise on quality is made. The company is choosing carefully the best suppliers and producing its products every day in a fabric in Amsterdam, in that way there is a direct control on the quality. After b eing produced in Amsterdam, the food is distributed through the companies own logistic channels to the 61 shops in the Netherlands. In order to make the product positioning of FEBO clearer, the company will be placed on the strategic clock which can be seen in the graph below. Evaluation will be made on the basis of quality and price.The product of FEBO is differentiated from the other fast food, but differentiation is not their strategy as they are also keeping the prices low. What the organisation is doing can be named as hybrid as they are offering more quality and low price. The combination of the two is normally difficult to manage and most companies provide either quality or cheap product, but FEBO achieves both by selling big quantities and distributing the costs over a big production. 2. 2 Marketing capability The marketing concept and at the same time advertising promise that FEBO is using is the most delicious.The accent of the company is definitely on the quality of the i ngredients and the freshness of the food offered to the customers. FEBO is also having a cheap price, but this is not directly communicated to the customers as sometimes people consider low priced products as low quality products. That is why the marketing capability is all about the high quality and appeal to the customers. This is also the reason why, no matter that it is a franchise company, FEBO apart from know-how and brand is also providing the franchisee with the in-house produced and distributed food on daily basis. 2. Research and development capabilities FEBO extended its range of products throughout the years of its foundation. However, the concept of high quality is something that stays in the company. It is making research and developing only the new products that fit in the major concept. In addition the company is performing a research for every new franchisee and has certain requirements as opening shops only in A1 locations. What is more, FEBO has done a research an d provided a map with possible locations for new shops. If a franchisee suggests another location, FEBO will conduct research and evaluate if it is suitable. . 4 Organisational structure FEBO was opened as a family business and still the director today is a family member. He is already a third generation running the company. His name is  Mr. JR Breast and he is on the top of the organisation. The structure of the company is kept simple with direct relations, so that it can work effectively and quickly. There are several management departments, performing the basic tasks. Namely those are- Quality manager, Franchise manager, Marketing manager, financial manager and Manager company stores.They are all directed and controlled by the director of FEBO. The Franchise manager is working together with a consultant for franchising and the financial manager has financial administration. Moreover, there are two secretaries working in FEBO as well. With this structure every employee has tasks and responsibilities and there is no confusion about who is doing what. The organisational structure of FEBO helps in achieving quick and fruitful relationships with franchisee. 2. 5 Human resources The employees working in the management of FEBO are professionals and are carefully selected.They all contribute to the process of adding value and producing and delivering high quality products to the customers. The human resources that FEBO employs also include their franchisee and the full and part time employees working in the shops, so that is why the management of FEBO is considering each case separately. An approval to be a franchisee of FEBO is only given to the ones that cover the requirements. Human resource force is important for FEBO because quality products cannot be produced by unqualified personnel. 2. 6 Facilities and equipmentThe facilities and equipment of FEBO are very important part of the competitive advantage. The walls or vendor machines placed at the shops of FEB O are something unique. They help in delivering fast service to the customers and are even considered as an attraction by the tourists. Furthermore, the shops which are also part of the facilities of FEBO are only in A1 location, which means that a lot of people pass by them and this is an advantage compared to competitors who do not have such good locations or at least not for all of their shops.Very important facilities for FEBO are its fabric and trucks without which the company will not be able to control the quality throughout its whole chain and will be highly dependent on outside organisations. 2. 7 Past strategies FEBO started as a family owned bakery and because of the success and interest it started growing. It can be said that the strategies were not carefully planned, but they emerged from the everyday doing business and from the customer needs. Moreover, as FEBO`s strategy is to produce in-house to keep the quality, this was a strategy that was formulated from the gaine d experience.The family saw that the customers value the personal touch. That is why no matter that the range of the products is growing and there are more and more FEBO restaurants, the quality is kept high by still holding the production and distribution in house, because the past experience shows that this is the formula for success for FEBO. 3. Target market (external research) 3. 1 Selection The choice of market selection is a key strategic option in export marketing which provide the basic information for export marketing mix decisions.In general, the selection is through identifying and analyzing different possible markets for export market expansion from aspects such as market size, market growth, competitive conditions and government regulations, etc to determine the most suitable target market for the company to export at the current situation. Therefore, the selection for target market can be seen as a really essential process for the exporting and international marketing . FEBO is a traditional Dutch company. In addition, it is liked by most of people in the Netherlands no matter from which nationality they are.Therefore there are a lot of choices of feasible countries for export marketing. According to Douglas and Craig (1983), by examining the operating risks, market potential, costs and potential local and foreign competition, the list of feasible countries could be evaluated and ranked. As the result, the most suitable market would be selected out. However, it still needs to be further in-depth analyzed later. (Albaum, 1998, P132-133) For the reasons above, the following part would be the assessment of different choice markets for FEBO’s export marketing later in order to select the most suitable target market for FEBO.The assessment had been divided into three possible options: a Central or Eastern-European country, a North-American country and an emerging Asian country and would be test as the above four aspects according to Douglas and Craig. 3. 2 Operating risks Operating risks, which is also called business risks, mean the risk arising from a computer’s business. To be more specific, it includes risks from the change of people, system and process during the business. What is more, some factors like fraud risks, legal risks, and physical or environment risks also could be involved in operation risks. Operating risk definition. (n. d)) At this aspect, the three options have almost the same risks if choose to expand because for FEBO the three options are all new markets. If FEBO wants to open new stores no matter in the centre or eastern-European or north-American country or an emerging Asian country, a lots of risks at aspects like manufacturing, transportation or even customers and suppliers would exist undoubtedly. However, among this situation, the emerging Asian country such as China has low labor costs which could also mean low labor risk and can be considered as an opportunity. . 3 Market potential M arket potential means the potential of the new market for the future development. For instance it could include the potential amount of customers, the potential products demands, and the potential profits. From this point of view, the Central or Eastern-European market and North-American market are not suitable because the lifestyle of people there is almost the same as in the Netherlands, although the majority of people like fast food so that there are a lot of customers and high products demands, the alternative fast food, competition of FEBO is very high.Therefore it can be predicted that the potential profits can suffer. However, in an emerging Asian country, like China traditional food still stands in a leading position. Although many fast food companies such as KFC and McDonalds’ become increasingly popular by people there, FEBO still seems a new kind of fast food for the â€Å"get food out of wall†. Time saving could attract more potential customers which would lead great potential profits as the result. 3. 4 Costs Simply the costs contain material, time, resource, manufacture and delivery of the products or services of the company. Cost definition. (n. d. )) Among the three options, only the emerging Asian country like China has low labor costs and low tax, therefore at this point, China accounted for the most of advantages and could be seem as a good choice for FEBO’s export. 3. 5 Potential local and foreign competition The same as what had already been mentioned in the point of market potential, there are too much competition in the Central or Eastern-European market and the North-American market as there are too many similar industries, so FEBO has lower opportunities and higher threats if choose these two options.On the contrary, China, as a developing Asian country, has scant fast food industries which mean less local competition. Moreover, at the beginning of international business, FEBO could seize the first opportunities an d then could be easier foothold in the China market than the other similarly industries or companies which entered later. To sum up, according to those reasons above which got from careful analysis, the best choice of FEBO’s export marketing could be clearly seen as China. 3. 6 In-depth analysis After market selection, the most suitable option for FEBO’s export marketing is China.For further analysis, a number of variables which could also be called indicators are useful for assessing the export potential of the international market—the China market. In order, to have a more complete and detailed overview of the China market, the potential impact of those variables needs to be examined. In accordance with Albaum, G. , generally speaking, the physical characteristics, political tendencies, socio-culture characteristics and economic factors are the four main elements which would influence the results of in-depth analysis.More specifically, indicators would include a list of for instance the physical geography of the country, the local industries. Since it would be much more difficult and complex to examine every indicator, several relatively important variables are chosen to analysis. Those are the following: population characteristics and purchasing power, basic infrastructure including transportation and communication facilities, cultural factors, resource and government restrictions and regulations on trade. (Albaum, 1998, P136) 3. Population characteristics and purchasing power As all known, China has a large population which can be seen as benefit for export because more people means more demands. Therefore, it will be clear that the first choice for FEBO to export is the bigger cities in China such as Beijing or Shanghai. In those bigger cities, there are more people and especially more rich people who have larger purchasing power in comparison to people in other small cities. In addition, Big cities have more competition and the major ity of people there have a fast pace of life.There is a very high possibility that they would like FEBO’s â€Å"get food out of wall† model. As a famous typical Dutch fast food, FEBO could help people save a lot of time from cooking and there is no doubt that it would be accepted and further loved by most people living in the bigger cities of China. 3. 8 Basic infrastructure including transportation and communication facilities Take Shanghai as an example, there are lists of transportation methods that could be choose for transportation such as bus, truck, subway, train and even plane if necessary.For one of FEBO’s strategies of freshness, the bigger cities in China like Shanghai could be ensure the transport the raw materials or final products in time and always keep fresh as their original quality. Second, the same as Amsterdam and Rotterdam in the Netherlands, the bigger cities such as Beijing and Shanghai in China also have complete and sound communication f acilities. The internet system is the bridge between the headquarters and branches both in the Netherlands and China as well as that between stores and distributions or manufactories.In a word, no matter which link has problems, the communication facilities could assume the responsibility for exchange information. 3. 9 Cultural factors For the cultural aspect, people living in bigger cities in China are more likely to want to try international food than those living in small cities. The reason is that there are a lot of foreigners living in the bigger cities in China especially Shanghai and Beijing and the local population there is more opened to European cultures.Since different nationalities are living together, they are influenced by each other and it is obviously that more and more Chinese accept and even love the foreign food. Usually people that live in bigger cities in China often have less prejudice or fear, furthermore, they have a more modern lifestyles, and they treat for eigners more friendly. Most of them can speak English or other languages so that they would probably prefer to talk with traditional Dutch employees in FEBO’s stores in China about the lifestyle or environment if the Netherland.They will be able to communicate in English. 3. 10 Resource As mentioned above, one of the strategies of FEBO is freshness which means it is not possible to transport the products from the Netherlands to China every day. To address this problem, the products sold in China’s stores need to be made also in China. Therefore only some essential ingredients as herbs still can be exported to keep products of FEBO in China also have traditional Dutch taste and at the same time could save costs.As China is large and owns many resources, it is believed that most of resources that FEBO needs to make products could be found in China such as meat and potatoes and so on. In addition, human resource is another significant element. The larger population especi ally in bigger cities of China means that FEBO does not need to worry about labor problems. Moreover, the lower labor costs in China could also help FEBO save money and can be a better option than exporting Dutch employees from the Netherlands. 3. 11 Government restrictions and regulations on tradeWith China’s accession of WTO, the government pays more attention on international trade than in the past. In addition, Chinese are encouraged to develop international business abroad and the government also welcomes foreign investments in China. Lowering the amount of restrictions on trade and formulating stimulating regulations on trade are what the government already did and would further developed in the future. Therefore this is a good opportunities for FEBO’s export marketing plan to China. Many encouraging regulations such as lower taxes could also lower the risks of FEBO’s export. . Target group Since the first target market for FEBO’s export plan had be en determined as bigger cities in China such as Beijing and Shanghai, the next step is to search for the most suitable location for FEBO’s first store. After a list of researches, the first destination for FEBO’s export would be Shanghai, therefore the following part would be about the situation in Shanghai. FEBO is a fast food company; so that the target group of it would of course young people as for example students and office people.The young usually like fashion and could easily accept new products. They like foreign foods better than the older people. Therefore the problem is how to attract them come to FEBO. To address this problem, some research had been done. Through the results, there are a lot of European companies established in every district of Shanghai, so that it can be hardly to circle for a specific district for Europeans. For this reason, the final location of FEBO would be the city centre of Shanghai which also could be seen as the a1 location. Gene rally peaking, people come from other places, especially from other countries always choose the most famous food to eat; however, there is another choice, that is to follow with the local people. That is because the natives would choose the best food among the whole city so that there is no doubt that the tourists could find delicious food with the local people. Therefore, to attract more customers, the target group for FEBO at the beginning should be those European people in Shanghai. When people see a lot of European people come to FEBO, then they would come as well.Furthermore, with a lot of European people, FEBO could have a more European environment as it is expected. 4. 1 Market Access Requirements (MAR) Standardized products and services are considered to be a confidence builder, and that can be perceived as safety, healthy, secure, high quality and flexible. So the standardized products or services are widely accepted, commonly trusted and highly valued. There are several st andards for FEBO to export to China. This part will be discussed by different aspects. In this part, PESTEL will be used to analysis these factors. Political:It is an important economic development strategy for China to bring more foreign investment, so Chinese government offers more preferential policies to foreign companies. The most relative policy for FEBO is tax; it is lower than in Netherlands. Chinese government announced that foreign companies have to pay 25% of income, which is lower than 25. 5% in Netherlands. FEBO will earn more money because of this low tax. And for the new foreign companies, if they want to operate more than ten years, and then in the first two years, they can exempt from corporate income tax. It is a good open policy for FEBO to enter to Chinese market.Economic: Source from official says that the economic in China is optimistic. Generally, Chinese economic is increasing rapidly. Ranked seventh in the world GDP, GDP growth rate is the first in the world . It is suitable for FEBO to develop to China. Social: Although China has a long history, Chinese people are becoming more open to different cultures than other countries with deeply embedded local customs. Nowadays, the educational level is high, and Chinese people can adopt more foreign customs and values. In some big cities, the pace of life is fast, so people prefer fast-food than traditional one.As it can be seen that McDonald, KFC and many more foreign fast-food stores opened in China, FEBO can be next good choice for them. Technological: FEBO has more or less the same technologic as other fast-food stores. But for some sauces and some special traditional Dutch food, FEBO has its own technologic. What is more, FEBO will use this Dutch fast-food technologic also in China. Environment: As food industry is famous and quickly developing in China, FEBO can catch up with the situation, and develop to Chinese market. After FEBO set foot in China, there will be more jobs for local peo ple.It will also bring competitive crisis to relative stores, and this will promote the virtuous circle of competition in the market. FEBO can be an environmental company, and will do more changes on environmental item, so it could be more adopted than other non environmental friendly business. Legal: FEBO has to obey the laws and relative constraints, some important legal issues are described detailed as below: * FEBO first has to obtain the certification of International standard organization (ISO), which is the world’s largest developer and publisher of international standard.FEBO is a Dutch brand, and if it wants to develop to Chinese market, then it becomes an international business. If FEBO gets the ISO application, it will bring a lot of advantages to the business: * Strengthen quality management and improve enterprise efficiency. If FEBO implement at ISO, it can be scrutinized in according to international standard quality system for quality management. It will greatl y improve work efficiency and product qualification rate, and rapidly increase their economic and social benefits. * Access to international trade pass, it is conducive to across international technical barriers.Especially in the â€Å"World Trade Organization†, member countries exclude the tariff barriers each other, so certified is the main way to eliminate trade barriers. * To be an invincible position in the competition of product quality. Quality competition has become the primary means of competition in international trade. ISO certification can help FEBO improve the product quality stably. * What is more, to enter Chinese market, it is essential for FEBO to have Market access barriers for other relative stores. So FEBO has to get certificate from Chinese food industry. FEBO has to meet China`s health, safety, quality and environmental objectives.As it has been mentioned in the previous part, some essential ingredients as herbs can be exported. So the technical trade ba rriers of China can help FEBO realize these policy objectives by restricting entry of unsatisfactory products at the border. The barriers can be divided into mandatory approval and voluntary approval. * Mandatory approval CCC (China Compulsory Certification) is the fastest way to enter Chinese market. It is a system to replace the Compulsory Supervision System for Product Safety Certification and the Safety License System for Import Commodities.Besides, for the food products, FEBO has to comply with the Chinese GB standard. * Voluntary approval FEBO can apply for the CQC(China Quality Certification) Mark certification. This safety products certification system involves hundreds of products divided into over 50 categories, which include protecting consumers’ personal and property safety and safeguard their rights and interests, improving the product quality of domestic enterprises and increasing the product competitiveness in the international market; and also facilitating for eign products accessing into the domestic market.The products categories that not covered under CCC certification can be subject to the CQC Mark certification. So CQC Mark certification can be regarded as the replenishment of CCC certification. There are several items in CQC Mark certification, and what FEBO needs to get are: CQC Safe&Performance Product certification, and CQC Environmental Product Certification. If FEBO can have two powerful certifications to ensure its quality and safety, it will be treated as a European fast-food brand that with very high quality.Strengths * Number one fast food chain in the Netherlands * 61 shops in all big cities in the Netherlands * A1 locations only * Big target segment * longer opening hours) * Unique â€Å"food out of the wall† concept * Large assortment * FEBO mobile * Daily fresh produced products * High owners equality * Own their production (logistics and production)| Weakness * Lot of waste because of large assortment * Lack of control because of all the different franchises * Cost a lot of money / time to manage the hole distribution channel * Only in the Netherlands| Opportunities * Easy expansion though franchising * The pace of life is fast, and people do not have much time to cook and eat. | Threats * Cheap image * People get more aware of healthy food * Not much option for expansion in Holland (, most big towns and cities of Holland already have a FEBO) * Lots of competition fast food restaurants| 5. SWOT analysis In this chapter the swot analysis of Febo in Holland, will be presented in a table. After having the current SWOT analysis of FEBO, further opportunities and threats for FEBO in China are formulated. Opportunities| Threats| * China has joined WTO, it is being economic globalization, and there is a large space market in China. * China is a new market for FEBO development. As the results show – other fast-food brand has created a score higher than the local business in China * Accordin g to the analysis, it will be the golden age in the next 20 years for China’s economic growth; China will continue to grow as one of the most active region of economic growth. So the financial situation is satisfied. * Chinese consumption level and hierarchy of consumption are increasing. * The tax burdens are less than European countries because of China’s open policy. * No special European food in China, especially traditional Dutch food. | * Other fast-food brand has opened chain stores in China and occupied a vast market, like McDonald and KFC. The gap of brand image in the fast-food industry in getting smaller and smaller. * After China joined WTO, more and more fast-food brands keep their focus on the huge Chinese market. They bring advanced production technology, marketing ideas and service modes. So the relative position of FEBO has a lot of competitors. * New technologies and more modern fast food threaten to displace FEBO and its products. | 6. Critical succe ss factors In general, Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success the business. The term was initially used in the world of data analysis, and business analysis.Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on so that they are successful. As a definition, critical success factors refer to â€Å"the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization†(Critical Success Factors – CSF analysis, (n. d. ). According to Rockart and Bullen, there are five key sources involved in critical success factors. To better understand FEBO, it will be analyzed on the five parts. 6. 1 The industry In addition to several common CSF within the same industry, there are also many different and unique CSF for different companies.FEBO is a leader in the fast food chain within the Netherlands, so that it has some common CSF like other fast food companies, for instance low price, flexibility and convenient, customer orientation and high quality. Apart from these, FEBO has the unique CSF to be the most famous one among others with its â€Å"get food from the wall†. Because of the revolutionary way of getting the food quickly and easily, FEBO is so successful in the Netherlands. 6. 2 Competitive strategy and industry position Different strategies are used to deal with different situation, and different value/ price position could lead to different markets. Therefore, different strategy and position would gain different market shares and risks at the same time for the company.For example, the values of the company, or the target market and target group the company choose will all impact the CSF’s of that company at a given point in time. FEBO position itself as fast food so that it needs to deliver tasty food to the cu stomers while the service should be quick at a reasonable price and available at any time. Only achieved these can FEBO stand out among the fast food industry. FEBO achieves this with the CSF of holding production and distribution channel in house. 6. 3 Environmental factors The environmental factors mean that any changes in economic, regulatory, political or demographic would affect the CSF of the company. (Critical Success Factors, Guide on How to Write University Essays and Dissertations(n. d. ) This aspect of factors could not be controlled by FEBO, but since FEBO wants to export to China market, so that it already gained a lot of advantages at this point. For instance, China has many regulations to encourage the foreign investments. In addition to that, China is a developing country so that the political development and economic performance of China is very promising. Therefore these all could be seen as the CSF’s for FEBO in the future. 6. 4 Temporal factors These usual ly relate to short-term situation and are influenced by some specific events. These kinds of factors often result in internal organizational needs and changes. A temporary CSF for FEBO can be finding a suitable A1 location and reliable franchisee at a certain destination.This is a CSF which has to be given great attention when expanding to China, because without a good franchisee and good location, there is no way that the shop is successful. 6. 5 Managerial position It is an additional aspect and is important when considered from an individual’s point of view. It highlights individual contribution for the CSF’s of the company. It is normal that the company would be wholly successful if it has many successful managers in different specific area and take good control of each department. At this point of view, FEBO’s CSF are manufacturing managers took the responsibility of provide good quality of products, and the store managers did well in building good relation ship with customers with offering kinds of services. Strategic capability applied to FEBOThe capabilities of a company can be broadly grouped into four categories- Threshold recourses, threshold capabilities, unique resources and core competences. Each of them will be explained and applied to FEBO (Johnson et. all, 2008). * Threshold recourses Threshold recourses are tangible or intangible assets that the company needs to have in order to fulfil the minimum customer requirements. If a company does not have those resources, the customers will not buy from that brand. However, as this is the minimum and every company in the same business needs to have the same to survive, these recourses do not create competitive or superior advantage (Johnson et. ll, 2008). FEBO has the threshold physical resources of having a fabric, machines and shops for selling. Without this the company will not be able to deliver its offering to the customer. Moreover it has the financial resources of its franch isee and company equity. The human threshold recourses of FEBO comprise of the managers who direct the franchisee and the franchisees and their employees at the shops. These all are the minimum resources and without having them, FEBO cannot exist. However, just the presence of these resources is not important. The customer expects that they are deployed in the right way to deliver value. * Threshold competenceThreshold competences are the abilities that are necessarily to satisfy the basic needs of a customer in this case, the minimum expectations from a fast food restaurant (Johnson et. all, 2008). As FEBO is in the business of fast food shops, the threshold competence that it needs to posses in order to have customers is to deliver tasty food to the customers. Moreover, the service should be quick at a reasonable price and available at any time, because that is what all the fast food restaurants are doing. * Unique resources Unique resources are those tangible and intangible asset s that the company posses and are better or different from the competitors.Those resources give competitive advantage (Johnson et. all, 2008). In the case of FEBO the most obvious unique resource it has are its vending machines in the shops. Those are easily recognisable by customers as being part of FEBO and deliver superior- quicker service. In addition, a unique intellectual resource is the brand of FEBO. It is already for a long time in the market and customers know it and value it. The business system of FEBO can also be regarded as a unique resource as the company is keeping production and distribution in house by having its own fabric and trucks. Those are things that are usually outsourced in the fast food industry. Core competence Core competences are the abilities of the personnel to deploy the resources in a way that delivers more value than competitors. The core competences are the key to achieving competitive advantage as they are more difficult to imitate (Johnson et. all, 2008). The core competence of FEBO is to in-house produce and distribute its high quality food quickly to all its A1 shops in Holland. The achievement of quality and at the same time speed makes it possible to sell fresh products in the shops. What is more, the high quality is achieved by using only the best suppliers and carefully choosing the franchisee that represent the brand.So, the core competence of FEBO is embedded in its supply chain. The whole functioning of the operations of FEBO, synchronizing the work of quality suppliers, employees and machines in the fabric, quick logistics, A1 shops and skilled franchisee add to the process of delivering the best quality to the customer. Through the big volumes, FEBO is also keeping the prices of its products down. Conclusion The idea behind the report is to analyze the possibility to expand FEBO to China. To sum up, FEBO opened as a bakery and the experience showed the successful strategy of producing in house and franchising s hops for fast food. The main strategy of the company is resolved around quality and freshness.FEBO is implementing the hybrid quality/price strategy and it is marketing proposition is the â€Å"most delicious†. The structure of the organisation is flat, which makes it effective. FEBO possesses the key facilities- vendor machines and own production. The reasons why to chosen target market is China is because, the labour cost are low, fast food popularity is increasing, Government is stimulating international investments through low taxes, the competition in the fast food is not that fierce yet, the country has the basic recourses to produce FEBO`s products and because of the large population, the target market is also expected to be bigger.More specifically Shanghai is chosen for the first shops as it has good transportation and communication connections and the people in the city are more open to different cultures, which also have a fast pace of life and tend to eat fast foo d, moreover, a bigger proportion of the population is speaking English. In addition, the early adopters of FEBO in Shanghai will be targeted to be the European people. When there are enough European customers this will built trust in the local Chinese population and they will perceive it as exotic and quality food. In order to enter the Chinese market, FEBO has to obtain ISO, China Compulsory Certification and China Quality certification. Having these will make it easier and cheaper for the company to begin business in China and the local population will see it as a quality chain.The critical success factors for FEBO were found to be the get food out of the wall, tasty food with high quality and good choice of franchisees who keep the traditional way of business and the image of FEBO. And last but not least, the unique resources and core competences of FEBO are the walls, the brand name, the business system, quality and speed at the same time and the coordination of the whole supply chain. List of reference: 1) Albaum, G. , Standskow, J. Duerr, E. Dowd, L. , International marketing and export management, Prentice Hall, 3rd edition, 1998 2) CCC US OFFICE – China AQSIQ, CCC Mark, CCC Certificate, 3C Certificate – Your fastest way to enter China Market. (n. d. ). 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